Entrepreneurship 110                    Executive Summary                       (May 18 – 24)

This week, you are going to develop an executive summary for your business venture.

An executive summary is a one or two page summary of the most important points in your plan, intended to capture the attention of the reader.  A description of your business must be accurate and tell readers enough for them to decide if they are sufficiently interested in the ideas behind the venture to read further.  For your executive summary, please include:

1)      The names of the management team members and how these people can be reached

2)      The name of the venture and a description of its nature and objectives

3)      Information about the goods and services offered, what makes the business unique, the location of the business and proposed timelines for its development