Entrepreneurship 110                    (May 25 – May 31)

This week, we are going to continue to develop your final business plan by looking at market research and applying it to your business plan.

1)      First of all, explain why exactly we conduct “Market Research?”

2)      What is the difference between primary and secondary research?

3)      What is a “Target Market?”

4)      Identify YOUR target market for your business venture.

5)      Develop/explain the product or service you will be presenting and selling to your target market.