Media Studies: Today the teacher will discuss with students Values and Lifestyles. Essentially, every person falls into one of the categories established by VALS. People tend to consume goods and services not because of age, education or income, but rather motivations. The term “psychographics” refers to the study of the values, attitudes, desires and needs of consumers. Reading Tutor: Mallory and Kennedy Theatre Arts- Filming today Law 120: The art of debating. students will be given topics and then asked to "talk it out."