consonance - repetition of consonant sounds She sells seashells by the seashore. alliteration - Peter Piper picked a pack of pickle peppers.   assonance - the fire is shining bright oxymoron - pretty ugly onomatopoeia - boom, clap internal rhyme - lose yourself in music, the moment you own it metaphor - you are ice simile - you are as cold as ice parallel structure - repetition to bring attention or to get a point across